focusEGD is sponsoring signage for the Ross Boulevard project, with Robbie Good (of Team Dog Park) taking the lead on coming up with some great identity pieces for the area. Specifically, when talking with business owners in the area, they noted that they didn’t want to be considered the “Gateway to the Arts District”, because it sounded like they weren’t a destination in their own right. After several conversations, they hit upon the idea of promoting themselves as the “East End”, so with that, a quick concept has been put together and will be rolled out for the area:

 

 

 Also, with the new Dallas Bike Plan officially adopted, Robbie decided to take a stab at wayfinding signage for the area. Expect to see these as well on Sunday: