Better Block Inspiration: Jaime Lerner


As early as the 1970s, Brazilian politician and urban planner Jaime Lerner has emphasized the importance of mobility and sustainability within cities. With a focus on multi-modal transportation, reduced carbon emissions, and mixed-use spaces, Lerner has been a proponent of quick, affordable changes that can improve a city in less than three years. Like Better Block did in his wake, Lerner developed early on a series of guidelines to follow to stimulate economic development and encourage livable, accessible cities:

Make it cheaper

In his much-lauded TED talk, Lerner said, “Creativity starts when you cut a zero from your budget. If you cut two zeros, it’s much better.” Here at Better Block, we’re also big proponents of the “lighter, cheaper, faster” school of thought. Expensive, unwieldy projects take decades to plan, and are likely to become forgotten or ignored as the plans are passed through generations.

For example, his Bus Rapid Transit (BRT) system revolutionized public transportation in Brazil, and cost a fraction of the amount of a light rail or trolley system. BRT simply took the idea of subway transit and combined it with a bus system, making buses more efficient and convenient to use, and encouraging multi-modal transport in the heart of his city, Curitiba. The buses run every minute, have their own lanes, never competing with vehicular or subway traffic, and mimic the loading and unloading of subway cars. Today, BRT systems have been implemented in 83 cities worldwide.

Do it quickly

When projects can be done for less money, they’re more likely to be done more quickly. Lerner also recognized that planning and hypothesizing cannot overpower the end goal of a more sustainable, lively city. When you start, he says, you can’t be insistent on having all the answers. Just do it, collaborate with the right people, and they will let you know if you’re on the right track. He calls his quick, inexpensive method “urban acupuncture.”

The Better Block team has its own way of getting things done quickly: blackmailing ourselves. When you blackmail yourself, you create pressure on yourself to make something happen by a certain deadline. To do this, make posters, a website, or a Facebook page to promote your event, even if it’s not fully planned. Tell your friends that it’s happening, and contact people in your network with whom you want to collaborate. That way, you know you need to make it happen by the date on the posters, and, in all likelihood, it will.

Transform use

Lerner noticed a perennial problem in large cities: most people work in the city, but live outside of it. This wasteful structure increases carbon emissions from its heavy dependence on cars, and makes the implementation of public transportation systems impractical, decreasing mobility within the city. Instead, he said, successful, sustainable cities are those where you can work, live and find leisure all in the same place.

To do this, spaces within cities need to be flexible and multipurpose. “You can’t have empty places for 18 hours a day,” Lerner says; sections of the city can play different roles at different hours. For example, a quarry can double as a public park, or a business district can become an outdoor marketplace on the weekends. This variety of use encourages people to live where they work, and work where they live, thereby saving energy, time and the environment.

Better Block implements this multi-use model into all of its events and demonstrations, encouraging organizers to program the street, have activities for all ages, and give attendees a reason to be there all day: a coffee shop for the morning hours, a sandwich place and independent shops for midday, alcohol and live music for the evenings, and outdoor gathering spaces throughout the day to create a perception of safety and a place for neighbors to exchange ideas. If the City and the community see the value in the Better Block project, the block can quickly become a place where people want to live, work and hang out, decreasing the likelihood of urban sprawl and its negative environmental impacts.

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